Travel Over Time
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by Harvey Chipkin
, Columnist,Yesterday
Virtuoso, the network of luxury travel agencies, recently announced a new product for its members called Orchestrator. Much like a financial plan, Virtuoso Orchestrator is a proprietary consulting
platform that turns clients’ preliminary thoughts on dream destinations into well-organized travel plans. The process is led by certified travel advisors. As an added perk, clients receive
their own Netflix-style travel account that builds anticipation.
As the Virtuoso folks point out: What’s more exciting than looking forward to a trip? Looking forward to a
lifetime of trips.
A lot of marketing travel revolves around selling “a trip.” Of course, the thought is that if customers are happy with that trip, they will Article source: https://www.mediapost.com/publications/article/317636/travel-over-time.html
come back for more. But marketing should revolve more around travel over time — whether that planning multiple trips at once for certain customers — or getting customers to look past their
current