Travel Over Time 04/16/2018 – MediaPost

  • by Harvey Chipkin
    , Columnist,

    Yesterday

Virtuoso, the network of luxury travel agencies, recently announced a new product for its members called Orchestrator. Much like a financial plan, Virtuoso Orchestrator is a proprietary consulting
platform that turns clients’ preliminary thoughts on dream destinations into well-organized travel plans. The process is led by certified travel advisors. As an added perk, clients receive
their own Netflix-style travel account that builds anticipation. 

As the Virtuoso folks point out: What’s more exciting than looking forward to a trip? Looking forward to a
lifetime of trips. 

A lot of marketing travel revolves around selling “a trip.” Of course, the thought is that if customers are happy with that trip, they will
come back for more. But marketing should revolve more around travel over time — whether that planning multiple trips at once for certain customers — or getting customers to look past their
current

Article source: https://www.mediapost.com/publications/article/317636/travel-over-time.html