Planning for Passion: US Operators Plan Enhanced Programs For Germany And Europe

From Bremerhaven to Bavaria to Oberammergau and Berlin, the 43rd edition of the German Travel Mart, the largest incoming workshop for Germany was the stage for new product development for markets around the world including North America.

German National Tourist Office representatives announced several upcoming events and themes for the country going forward: 2018, A Culinary Theme throughout the country and the city of Triers will be celebrating the 200th anniversary of Karl Marx’s birth; 2019 marks 100 Years of Bauhaus. But the biggest draw on the horizon is the Passion Play in Oberammergau, which will be performed in 2020.

European Destination Management company Tumlare has been appointed GSA for the Oberammergau Passion Play, which takes place every 10 years in the Bavarian Alpine town of Oberammergau. Joseph Green, regional director – Americas, said agents and tour operators can purchase tickets to the Oberammergau Passion Play 2020 through Tumlare when purchasing under 1,000 tickets. Beyond that figure, travel agents and operators may book directly with the organizers.

The major American players are The Travel Corporation companies Trafalgar Tours, Uniworld and Insight Vacations, as well as Globus, Tauck and Collette; Fabrizio Fabbri of Unitours also expressed interest in planning for the Passion Play in 2020.

The first Passion Play performance was held over the graves of the Black Death victims. This location was used until 1820. By 1930, organizers constructed an open-air stage with a seating capacity of 5,200. In 1999, the entire theater underwent a $15 million renovation, making it wheelchair-accessible and adding 4,720 covered

Article source: http://www.travelmarketreport.com/articles/Planning-for-Passion-US-Operators-Plan-Enhanced-Programs-For-Germany-And-Europe