Events in Germany will celebrate the Bauhaus’ design influence

Marketing a European destination by focusing on an important anniversary is a tried and true strategy. France is highlighting the 500th anniversary of da Vinci’s death, for example; Turkey is touting the Year of Troy;  the U.K. and the Netherlands are promoting the 400th anniversary of the Mayflower sailing.

Germany is no stranger to putting an important historical event front and center in its tourism marketing efforts, most recently via last year’s 500th anniversary of the birth of the Reformation and the upcoming Oberammergau Passion Play in 2020, just to name a few.

Travelers looking for something to get excited about next year can take advantage of events surrounding the centenary of the birth of Bauhaus, an influential architectural, art and design movement that gained traction during the period between the two world wars. (Its name comes from the Bauhaus school, located at various points in Dessau, Weimar and Berlin, where the design ethos was nurtured; Modernist masters associated with the school include Walter Gropius, Wassily Kandinsky and Ludwig Mies van der Rohe.)

Describing the movement as “the most effective export of 20th century German culture,” Ricarda Lindner, regional manager of the Americas and director of the foreign representatives office USA, said: “To mark the centenary, Destination Germany is inviting culturally minded travelers to explore the birthplace of Modernism in 2019 and beyond.”

A menu of themed exhibits and activities

Article source: https://www.travelweekly.com/Europe-Travel/Insights/Bauhaus-100-events-and-celebrations-are-planned