Almost a Century Since Its Launch, Tauck Continues to Be Driven by Guest Loyalty

For Tauck’s river cruises, tours, small ship cruises, and destinations, it’s all about bringing guests back by delivering a high-quality guest experience. Arthur Tauck, Jr., the son of Tauck, Sr., who founded the company in 1925, still reads guest’s comments cards that are filled out at the end of the sailings and trips.

“The report comes out every Thursday, by the time you get into work he has sent emails,” Senior Vice President of River and Small Ship Cruising Katharine Bonner told TMR during this week’s CLIA Cruise 350 conference in Ft. Lauderdale. “That’s how you keep you guest satisfaction up.”

That level of guest satisfaction leads to success not only for the brand, but for its agent partners.

“It’s really key to delivering the guest experience that the guests actually want,” she added.

For agents, the variety of products offered by Tauck also allows them to shuffle clients between rivers, land, and sea, giving them opportunities to keep that client who might want a different sort of vacation, with a company they trust.

“A number of our patrons book so early in advance, before we have price and before we even published the itinerary,” Senior Brand Manager Chrissy O’Keeffe said. For example, Tauck has planned Great Lakes itineraries two years out, which are already half sold, as are its itineraries to the Passion Play in Oberammergau in 2020.

For agents who want to start booking Tauck, getting guests on a river cruise and then pitching a land or small ship vacation is typically a smart

Article source: http://www.travelmarketreport.com/articles/Almost-a-Century-Since-Its-Launch-Tauck-Continues-to-Be-Driven-by-Guest-Loyalty